Digital Marketing Manager

Summary

Our client is an award-winning Western Canadian hospitality group with a collection of upscale hotels, mountain resorts, restaurants and guest experiences in some of the country's most desirable leisure and urban destinations. Known for creating memorable stays, distinctive dining experiences and highly rated properties, the organization has built an enviable reputation for service, quality and genuine hospitality. Its portfolio spans vibrant city hotels, sought-after mountain destinations and established food and beverage concepts, with several businesses consistently recognized among the strongest performers in their respective markets.

At the heart of that success is a people-first culture. The organization has earned recognition for both the guest experience it delivers and the workplace it has created, offering an environment where talented hospitality professionals can contribute, grow and have a meaningful impact. As the portfolio continues to evolve, our client is seeking a creative, commercially minded Digital Marketing Manager to elevate its digital presence and bring its brands and experiences to life online.

This is an exciting opportunity for a marketer who loves hospitality, travel, food and storytelling, but is equally energized by data, conversion and measurable results. You will help shape how guests discover the portfolio, choose where to stay and dine, and remain connected with the brands long after their visit. Working across multiple properties and concepts, you will have the opportunity to create campaigns that inspire travel, drive direct bookings, increase restaurant traffic and position each experience in a compelling and differentiated way.

Responsibilities

Description

• Develop and execute digital marketing strategies across multiple hotel, resort and restaurant brands.

• Drive direct bookings, restaurant traffic, customer engagement and revenue through digital channels.

• Lead SEO, SEM, PPC, paid social and digital acquisition initiatives.

• Manage social media strategy, content calendars, engagement and paid campaigns.

• Create compelling content around destinations, dining, events, seasonal travel and guest experiences.

• Develop and execute email marketing campaigns and promotional communications.

• Use AI tools, including ChatGPT, to support content creation, campaign development and marketing efficiency.

• Monitor performance through Google Analytics and other platforms, identifying opportunities to improve conversion and ROI.

• Manage digital marketing budgets and optimize spend based on performance.

• Partner with property and restaurant leaders to develop relevant, localized campaigns.

• Maintain consistent brand standards across websites, social channels and digital platforms.

• Stay current on hospitality, travel, digital marketing and AI trends.

Requirements

Requirements

• 5+ years of digital marketing experience, ideally within hospitality, tourism, restaurants, lifestyle or another consumer-facing business.

• Strong knowledge of SEO, SEM, PPC, social media, email marketing and content strategy.

• Experience with Google Analytics, Google Ads, Meta Ads Manager and related platforms.

• Comfortable using AI tools, including ChatGPT.

• Strong understanding of the Calgary market and its hospitality, tourism and dining landscape.

• Strong writing, communication and content development skills.

• Commercial mindset with a focus on bookings, traffic, conversion and revenue.

• Analytical, organized and comfortable managing multiple brands and priorities.

• Collaborative, proactive and able to work closely with operational leaders.

• Bachelor's degree in Marketing, Business, Communications or a related field is preferred.