Director, Brand Communications

Role overview

Newly created communications leadership role for a high-growth technology company, focused on cultural relevance, organic audience growth, earned media, creators, community and executive visibility.

Key responsibilities

• Define strategy for significant organic-social audience growth.
• Create culturally relevant storytelling that builds engagement beyond product marketing.
• Develop a modern new-media strategy across YouTube, podcasts, creators, independent media and emerging platforms.
• Evolve earned-media strategy around quality, relevance and meaningful conversations rather than volume.
• Partner with an external PR agency and identify high-value stories and media opportunities.
• Build executive-communications and thought-leadership platforms for senior leaders.
• Connect community programs, events, customer stories, podcasts and creator initiatives into a larger brand story.
• Lead and develop a four-person communications team and manage specialist partners.

Qualifications

• Significant experience leading communications, audience, social, content or integrated brand programs.
• Track record building meaningful organic audiences.
• Strong knowledge of social platforms, creators, internet culture and emerging media.
• Strong storytelling, narrative-development and earned-media judgment.
• Experience with PR agencies and external partners.
• Executive presence and experience influencing senior leaders.
• People-leadership experience in fast-moving/high-growth environments.
• High-growth technology experience is valuable but not mandatory.

Compensation and work model

Remote within Canada. Public salary range: CAD 180,000–230,000.