Gestionnaire principal(e), marketing

Role overview

Senior marketing leadership role for a government organization in downtown Ottawa, leading a small marketing and communications team while remaining hands-on across digital marketing, audience engagement and demand generation.

Key responsibilities

• Translate organizational objectives into annual marketing plans, budgets, KPIs and work plans.
• Lead integrated digital campaigns across LinkedIn, YouTube, website, paid media, social, content, email/CRM, events and selected print.
• Strengthen audience acquisition, website engagement and conversion of prospects into identifiable contacts and inquiries.
• Establish campaign measurement and continuously optimize based on performance data.
• Lead and coach a lean multidisciplinary team spanning digital, website, social, content, brand and communications.
• Own marketing business planning and a meaningful annual budget.
• Manage agencies and specialist vendors, including scopes, performance and resource decisions.
• Advise senior executives and present recommendations, business cases and results to leadership and board-level audiences when needed.

Qualifications

• Significant progressive marketing experience with people leadership.
• Strong hands-on digital marketing and demand-generation expertise.
• Experience leading a small marketing team and managing meaningful budgets.
• Demonstrated success in audience growth, inquiry/lead generation and measurable engagement.
• Strong campaign analytics, content, website and social-channel knowledge.
• CRM and marketing-automation experience; HubSpot is an asset.
• Vendor/agency management and senior-stakeholder influence skills.
• Ability to move comfortably between strategy and execution.

Compensation

Public salary range: CAD 130,000–150,000.