VP of Marketing

Title: VP of Marketing

Status: Permanent, Full time

Salary: Up to $175,000 base, bonus up to 10%, 4 weeks of vacation, benefits and group RRSP plan

Location: Montreal, QC - 100% onsite

TO APPLY: Please send your resume to Emily.Woods@groomassocies.com

Our client is a well-established Montreal-based company, founded 70 years ago and is recognized as one of North America’s leading importers and distributors of high-end natural stone, engineered slabs, ceramic tiles, artistic mosaics, hardwood flooring, and premium finishing materials sourced from exclusive quarries and manufacturers around the world.

The VP of Marketing is responsible for leading, developing, and executing the full marketing, communications, and brand strategy for all establishments operating under the company banner, as well as select affiliated companies - Naturoc - for specific marketing initiatives. This senior leadership role is responsible for managing a dynamic multiple disciplinary teams and oversees all marketing functions, including transformational change, strategy, digital performance, communications, events, public relations, and creative development—while ensuring alignment with corporate objectives and the long-term growth of the company brand.

Responsibilities:

- Lead and support transformational change initiatives across the marketing function, driving the adoption of new processes, technologies, and ways of working to improve efficiency, collaboration, and business performance

- Develop, manage and oversee the annual corporate marketing budget and plan, communications, and promotional strategy across all divisions.

- Support the Vice President, Marketing with market identification initiatives and strategic growth opportunities.

- Prepare strategic performance analysis for all marketing activities and channels.

- Lead the continuous development and protection of the company's overall brand image.

- Manage and prioritize all marketing requests from every company division.

- Lead the development and execution of national and regional advertising campaigns, including planning, media buying, and performance measurement for both digital and print.

- Oversee the creation, rollout, and optimization of marketing concepts and programs (B2B and B2C).

- Design, development and ordering of employee uniforms, branded merchandise, corporate gifts, brochures, promotional tools, and corporate sales collateral.

- Oversee the full digital ecosystem

- In collaboration with the PMO team & Web agency, manage website & B2B platform for design and performance enhancements as well as regular updates.

- Lead corporate SEO and SEM strategy, digital advertising, and analytics.

- Oversee social media strategy, editorial calendar, content approval & brand positioning online for all channels.

- Manage newsletters, e-blasts and digital communication workflows.

- Oversee all Google My Business profiles and local digital presence for each location.

- Lead the writing, approval, and distribution of corporate communications, press releases and media materials.

- Oversee public relations initiatives and manage all media relationships.

- Source, negotiate, and manage TV partnerships, brand collaborations, sponsorships, and co-marketing opportunities.

- Ensure alignment of all internal and external messaging and branding with overall brand guidelines.

- Plan and oversee local events, trade shows, brand activations / launches, store openings and promotional events.

- Lead association sponsorship planning and execution (industry partners, trade associations, design schools, etc.).

- Manage and mentor the corporate marketing team, fostering collaboration, accountability, and high performance.

- Provide support to the Vice President, Marketing as required.

- Manage customer satisfaction surveys and related reporting as required.

- Collaborate closely with the Merchandising Manager for in-store promotion, and promotional merchandising.

- Continuous collaboration with all departments, locations, executives and shareholders

Qualifications:

- BAC in Marketing or Communication;

- Knowledge of the Office suite (Word, Excel, PowerPoint);

- Experience of 5-7 years in a similar position;

- Experience in a retail and related businesses;

- Excellent command of French and English (spoken and written);

- Able to manage multiple projects at once, and in a constantly evolving environment

- Sense of initiative and managing priorities;

- Sense of innovation and creativity;

- Social media training and interactive marketing;

- Excellent knowledge of electronic marketing;

- Superior writing skills (French and English).

- Possibility of travel

Thank you for your interest in this role. Please note only qualified candidates will be contacted.

For more information on our open roles please visit www.groomassocies.com