Public Relations Lead

Smart, Savvy + Associates is partnering with VGH & UBC Hospital Foundation to recruit a Public Relations Lead for a newly created role within the Marketing & Brand Engagement team.

Responsibilities

• Develop and execute the Foundation’s public-relations and earned-media strategy.
• Build relationships with journalists and media outlets across British Columbia and Canada and identify proactive story opportunities.
• Prepare media materials, brief executives and subject-matter experts, and support issues and crisis communications.
• Collaborate across marketing, brand, digital, content, fundraising and executive leadership while managing agency/vendor relationships as needed.

8–10 years of progressive public relations, media relations, strategic communications or corporate communications experience; demonstrated earned-media success; strong media relationships; experience advising senior leaders and navigating sensitive issues; strong stakeholder-management and communication skills. Healthcare, nonprofit, public-sector or purpose-driven experience is an asset.

Full-time in Vancouver. Base salary CAD 106,100–119,300, annual bonus target of 3%, employer-paid benefits, pension after three months and four weeks of vacation. Hybrid environment with 50% in office.