Marketing Manager
Edmonton, AB
Public opening managed by Smart, Savvy + Associates. You can apply directly through RBB without creating an account, or view the original posting.
- Recruitment agency:
- Smart, Savvy + Associates
- Location
- Edmonton, AB
- Work model
- Hybrid
- Employment type
- Full-time
- Experience level
- Not publicly disclosed
- Department
- Not publicly disclosed
- Function
- Marketing
- Industry
- Not publicly disclosed
- Published
- Not publicly disclosed
Role description
Smart, Savvy + Associates is recruiting a Marketing Manager for a large established industrial organization in Edmonton. The newly created role is designed to connect customer insight, business goals and marketing initiatives into a clear plan for growth.
Responsibilities
- Own long-term marketing strategy and annual planning aligned with business objectives.
- Develop customer segmentation, buyer personas, customer journeys, value propositions and content roadmaps.
- Build account-based marketing and sales-enablement strategies for complex B2B buying cycles.
- Define KPIs, conduct market/customer/competitive research and advise executive and operational stakeholders.
Qualifications
7+ years of B2B marketing experience, ideally in industrial, mining, construction, engineering, manufacturing or similarly complex sectors; proven strategic planning and customer-marketing experience; strong content and sales-enablement background; experience influencing executive stakeholders; understanding of digital channels and significant marketing budgets.
Additional information
Full-time in the Edmonton area. Base salary CAD 110,000–115,000, flexible benefits from day one, RRSP matching and three weeks of vacation. Hybrid schedule: three days in office and two days from home.
Other openings at this employer
Public opening managed by Smart, Savvy + Associates. RBB receives direct applications for sharing with the recruiter or agency responsible for the opening. Original posting