B2B Marketing Manager

Halotalent is recruiting a B2B Marketing Manager for Boostalab, a Québec company specializing in relationship-skills development. The role owns performance across two B2B channels: higher-value sales of learning journeys, workshops and training access to organizations, plus a direct-purchase online training store for professionals.

External partner management

• Lead agencies responsible for SEO, GEO and paid advertising.
• Provide business context, guide recommendations and coordinate timelines and deliverables.
• Analyze partner and channel performance and adjust budget allocation based on results.
• Assess which activities should remain outsourced and which should move in-house.

Marketing execution

• Create and optimize landing pages and Google Ads campaign pages.
• Grow traffic to the training store in French and English and test different channels and messages.
• Write campaign content and build email sequences that convert the contact base into qualified meetings.
• Connect HubSpot, Airtable, GA4 and Google Tag Manager so data supports decision-making.

Analysis and strategy

• Analyze key metrics and recommend what to keep, change or stop.
• Track the two B2B channels separately and propose new experiments.
• Present results to marketing and sales and improve the prospect journey through to booked meetings.
• Collaborate on campaigns with strategic distribution partners.

• Bachelor’s degree or equivalent hands-on experience.
• Five to seven years of marketing experience.
• Experience managing external partners or agencies.
• Comfort manipulating, optimizing and exploring marketing systems and tools.
• Strong writing capability.
• Ability to conduct a professional conversation in English.

Assets: experience in sales, training or HR; e-commerce or transactional channels; small-team, self-employed or volunteer environments; and participation in marketing visuals.

Full-time role at 37.5 hours per week. 100% remote with one in-person day per month in Montréal. Salary is CAD 78,000 per year. Benefits include four weeks of vacation, progression to five weeks after five years, five wellness days, a birthday day off, two additional statutory-style holidays and a paid year-end shutdown.

Public allowances include CAD 1,000 for health and wellness, CAD 2,000 for professional development or equipment, and CAD 75 per month for phone and internet. Technology stack includes HubSpot, Airtable, Shopify, Lemlist, Brevo, Google Workspace, Slack, Calendly, Canva, Firefly, GTM, GA4, LinkedIn Ads and Meta Ads. Véronique Turgeon is explicitly shown as the contact on the posting.