Growth Marketing Lead

Ari Agency is recruiting a Growth Marketing Lead for an established, profitable Canadian B2B technology company with a mature SaaS platform serving specialized member-based organizations across North America. The role also supports an earlier-stage XR simulation offering, providing exposure to both an established growth engine and a product still exploring new audiences and channels.

This is a hands-on role combining demand generation, campaign execution, CRM, content, digital channels, events, social media and website conversion. The Growth Marketing Lead will work closely with senior leadership, Sales, Product and Business Development to improve the quality and consistency of qualified opportunities.

Key responsibilities

• Plan and execute integrated B2B demand-generation campaigns focused on qualified opportunities and pipeline growth.
• Manage campaigns across email, search, LinkedIn, content, webinars, events and other relevant channels.
• Build and improve nurture programs and sequences in HubSpot or a comparable marketing-automation platform.
• Use Sales feedback and funnel data to refine targeting, messaging and campaign investment.
• Research audiences, conferences, industry events and channels and turn findings into actionable recommendations and cost estimates.
• Create and repurpose content across email, web, social, campaigns and events.
• Improve website messaging, user journeys, search performance, lead capture and conversion.
• Partner with Product, Sales and other teams on collateral, customer insights and sales enablement.
• Support go-to-market exploration for the emerging XR simulation offering.
• Bring more structure, consistency and measurement to marketing while remaining close to execution.

• 4–6 years of progressive B2B marketing experience, ideally in growth, demand generation or integrated marketing.
• Hands-on experience planning and executing B2B lead-generation campaigns focused on qualified opportunities rather than lead volume.
• Experience working closely with Sales and using lead-quality and pipeline feedback to improve targeting and messaging.
• Broad practical experience across email, digital/search, content, events, social media and websites.
• Ability to independently research a market, audience, channel or event and then recommend and execute an approach.
• Experience with HubSpot or a comparable CRM/marketing-automation platform, including campaigns, nurture, segmentation and/or reporting.
• Strong analytical judgment and ability to connect marketing activity to measurable business outcomes.
• Strong written and verbal communication and comfort working independently in a lean, entrepreneurial environment.

Nice to have

• B2B SaaS, enterprise software or technology-marketing experience.
• Experience with long, consultative B2B sales cycles.
• Exposure to skilled trades, construction, unions, workforce organizations or other relationship-driven/member-based markets.
• Experience planning and evaluating conferences and trade shows.
• Account-based marketing or targeted-account experience.

• Compensation: published target base salary of $110,000–$125,000 CAD; final compensation is calibrated to experience and strength against the core requirements.
• Work model: hybrid, with three days per week in the Markham office.
• Environment: lean and entrepreneurial, with broad ownership spanning an established B2B SaaS product and an earlier-stage XR offering.