Head of Marketing

Ari Agency is recruiting a Head of Marketing to lead strategy and execution for the Canadian business of a high-growth B2B organization. The mandate centres on building commercially relevant pipeline that converts to revenue while strengthening the brand and translating global capabilities into clear local plans.

The leader will own Canadian marketing strategy, demand generation, marketing-sourced pipeline, attribution, marketing operations, local brand execution, go-to-market launches, lifecycle marketing, budget allocation and team development.

Key responsibilities

• Own the Canadian marketing strategy and align programs to local revenue goals and global direction.
• Scale demand generation while improving lead quality and conversion efficiency.
• Be accountable for marketing-sourced pipeline, ACV contribution and CAC performance.
• Partner tightly with Sales leadership on pipeline quality, conversion and revenue outcomes.
• Own performance reporting and channel-level attribution, reallocating spend based on closed-deal contribution.
• Lead the evolution from broad lead generation toward account-based marketing focused on the highest-value target accounts.
• Own marketing operations, including HubSpot, campaign infrastructure and data integrity.
• Lead integrated campaigns, Canadian brand execution and local go-to-market launches.
• Own customer lifecycle marketing across onboarding, engagement, retention and win-back.
• Build and develop a high-performing marketing team and manage the Canadian marketing budget and ROI.
• Support product and commercial strategy with market insight, customer feedback and competitive analysis.

The public posting emphasizes high-growth B2B marketing experience and deep SME-market experience rather than a specific number of years.

• Proven ability to lead B2B marketing strategy and hands-on execution in a high-growth environment.
• Strong command of demand generation, pipeline performance, attribution, CAC/ACV economics and conversion optimization.
• Experience partnering closely with Sales on revenue outcomes and pipeline quality.
• Ability to lead marketing operations, campaign infrastructure, data quality and performance reporting.
• Leadership experience building or evolving a marketing team.
• Strong understanding of lifecycle marketing, local brand execution, go-to-market programs and account-based marketing.
• Comfort using data, customer insight and competitive information to guide commercial decisions.

Technology environment

• HubSpot Marketing Hub.
• Salesforce.
• Clay or comparable enrichment tools.
• LeanData and Gong.
• Google Analytics / GA4.
• Conceptual familiarity with ABM platforms such as Demandbase, 6sense or RollWorks.

• Salary: published at $150,000–$170,000+ CAD.
• Work model: hybrid in Toronto, minimum three days per week in office, with a preference for greater in-office presence during the initial months.
• Travel: expected travel to the London, Ontario office about one day per week for approximately the first three months, with the cadence potentially decreasing afterward by mutual agreement.
• Role boundaries: the role owns marketing outcomes but does not own sales closing, global brand strategy or product-roadmap decisions.